You do not have to leave this up to fate. All you had to do was tell the person next to you that you also liked trains or naptime, and you had a loyal friend for life. According to positive psychologist Abraham Maslow, love and belonging is a human need that we strive for after our physical needs (food, water, security, etc.) are met.īut how do we get people to like us? In preschool, this was easy. We all want people to like us, right? We all want to feel that we belong to a group of people that accept and welcome us. He wrote that “a more valid reason for studying ingratiation is that light might be shed on other common social phenomena such as the antecedents of group cohesiveness, the conditions of social influence and conformity, and the significance of social reinforcement in sequences of social interaction.” Each of the three methods of ingratiation defined by Jones relate to these phenomena in one way or another. Ingratiation, to Jones, wasn’t just about finding ways to get people to like you. Jones, a psychologist who worked at both Duke and Princeton University, is considered the “father of Ingratiation.” In 1964, he wrote a book on this process. Jones, a person can form positive relationships of all types: familial, platonic, professional, managerial, or even romantic. Using the three methods of ingratiation identified by Edward E. Ingratiation is a social process in which people can relate on a personal level to others. What Is Ingratiation in Social Psychology? Interested in becoming more likeable to everyone that you meet? It’s time to learn about a process called ingratiation.
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